Brand Creative Director & Graphic Designer
HELEN HAHN
Helen is a Los Angeles–based brand creative director and graphic designer with over a decade of experience designing, shaping, and reimagining lifestyle and tech brands. Her work focuses on building confident, intentional visual language and identity systems that scale across product and marketing.
Select Works
THE STANDARD HOTELSThe brand’s first-ever brand guide, distilling 20 years of history and evolution into a cohesive system. The work refined and evolved the identity to scale across international locations.
Brand Guide Creative Direction and Design
GRINDRBrand Guide Creative Direction and Design
The brand’s foundational brand guide with new visual elements that established the brand’s voice and shifted audience perception.
PEPSI GLOBALA global brand guide that encapsulated Pepsi’s heritage while refining its positioning. The focus was on clarity, consistency, and modern expression within an iconic system.
Brand Guide Art Direction and Design
Clients
Phyla Skincare, Veracity Healthcare, Pleasing, JackThreads, Rizzos Curls, Emjay, Saucey
Brand Design Consultant & Graphic Designer, 2020-Current
Brand Creative Director, 2018-2019
The Standard Hotels
Associate Creative Director & Art Director, 2015-2017
Grindr
Art Direction & Graphic Design Consultant, 2013-2015
Playboy, Pepsi Global
GUESS? Jeans
Advertising Designer, 2011-2012
Creative Services Designer, 2010-2011